Analysis: Tattoo Tourism, the Body as a Travelogue

If you've been scanning the horizon for the next big trend in the global tourism sector, look no further. Wall Street Journal's recent feature on the rise of 'tattourism' not only spotlights an emerging culture but illustrates an intrinsic human desire for unique, personal experiences that last. The Xtreme Team sees this as more than a fad; it's an entirely new way for travelers, particularly millennials and Gen Zers, to curate and share their life stories.

Key Takeaways

- Tattoo Tourism, or 'Tattourism,' is an emerging trend where travelers get tattoos as personal souvenirs of their journeys.

- This form of expression appeals to millennials and Gen Z, transforming travel into an act of personal identity formation and storytelling.

- Social media, particularly Instagram, is playing a significant role in popularizing tattoo artists and expanding their reach to a global audience.

- Companies like Virgin Voyages and Moxy Hotels are leveraging this trend by integrating tattoo services into their offerings.

- The growing trend of tattoo tourism illustrates the evolution of the travel industry, where experiences are becoming deeply personal, unique, and directly linked to self-expression.

What Attracts People to Tattoo Artists?

Through the ink-stained lens of this travel trend, the body transforms into a travelogue, chronicling journeys and cultural encounters. Tattoo artists become storytellers, their craft, a vibrant medium that forever links the traveler to a place, a time, and a transformative experience. The idea of flying to Los Angeles for a celebrity artist or cruising to international waters for a memory-infused tattoo is a stark departure from the usual travel itinerary – it's adventurous, it's personal, and it's rebellious.

The industry has noted this seismic shift, with companies like Virgin Voyages and Moxy Hotels offering onboard tattoo services. Such innovative ventures undoubtedly inject a unique flavor into the customer's journey and brand experience, which can boost customer engagement and loyalty.

Let's not forget the power of social media, which plays a critical role in this trend. Platforms like Instagram serve as the new storefront, showcasing an artist's skills and creativity to a global audience. Social proof, in the form of followers and likes, can catapult a talented tattoo artist into the limelight, turning their craft into a highly sought-after experience.

While the idea of etching memories on skin might seem extreme to some, it signifies the shift in how newer generations view travel – not just as a pastime but an integral part of self-expression and identity formation.

In Pursuit of the Perfect Ink: Tattoo Destinations of the World

New York, USA

The Hudson Valley in New York hosts an artist who’s reviving an ancient tradition with a modern twist. Rosa Bluestone Perr practices the art of hand-poked tattoos, a technique dating back to 5,200 BC. Using a needle instead of a machine, Perr creates designs that seem sketched on your skin, providing a more organic and personal feel. This unique experience is enhanced by the secrecy of her studio's location, only revealed upon booking.

Tokyo, Japan

In the bustling city of Tokyo, tattoo artist Horimitsu introduces patrons to 'tebori,' a traditional Japanese method of hand-carving tattoos. Using a delicate metal tool, his approach is akin to “painting with a brush.” Patrons are drawn to his vibrant imagery of Koi fish, dragons, and tigers, and many willingly endure forty-hour-long sessions for a full "sleeve" effect.

Hawaii, USA

Hawaii, long associated with maritime tattoos, is seeing a resurgence in this art form. Born and raised in Oahu, artist Keir McEwan creates sun-drenched, bold outlines with his signature flash tattoos. His pre-drawn, pre-colored designs are reminiscent of industry legends like Sailor Jerry and Ed Hardy, making a trip to his studio an unforgettable experience for tattoo enthusiasts.

Thailand

At Sak Yant Chiang Mai, a monk-run tattoo shop in northern Thailand, spirituality and art intersect. They specialize in Sak Yant designs, each one imbued with deep spiritual significance. The shop offers immersive experiences that conclude with hours-long tattoo sessions, sometimes incorporating luxurious materials like gold flakes.

Auckland, New Zealand

Travel to the farmlands outside Auckland, New Zealand, and you may encounter Māori tattoo artist Inia Taylor. Using the Tā Moko process, Taylor chisels ancient motifs and personal narratives into clients’ skin. His work interweaves local mythology and personal experiences, creating a visual saga on the skin of his patrons.

In Closing,

Whether you're an avid traveler, a tattoo enthusiast, or just a spectator to this trend, we invite you to join us in exploring this fascinating intersection of art, travel, and self-expression on our Instagram page. You'll find inspiring tattoo designs from artists worldwide, stirring travel stories, and perhaps the next destination for your own personal tattoo tourism.

Join the Xtreme Team in this exciting journey and check out our Instagram for any artist you might want to get tattooed from or learn from. Our artists are from around the world.

We Make Ink Do More

Paul Park, The Xtreme Team

For more information on our TATTOO INK sets, please take a look at our piece on Xtreme Inks: Artist Collections.